Today, the question of how to design a logos for startups is at the center of a whole new industry of branding, design and development.
The question was posed recently at the World Conference on Designers and Business Leaders, a gathering of more than 600 business leaders and designers, who gathered to discuss how to build a new logo for an upcoming company.
“The question is: How do I design a brand?” says Dan Mays, founder and CEO of logo design company The Markup.
“Do you design logos for brands, or do you use a logo?”
“What is a logo?
A logo is a representation of a brand.
A logo can be a logo, a logo that is a part of the brand, or an abstract or iconographic representation of the company’s brand.”
Mays explains that you can use many different types of logos, including a logo with a symbol that looks like an arrow, an upside down arrow, a vertical bar, or even a stylized heart.
“You can even use logos that have an abstract shape,” he says.
“The problem with logos is that they are so generic that they’re just generic symbols that are used for a few different things, so they don’t have a consistent meaning.”
Designing a logo is actually a bit like designing a game, Mays says.
You design the game, but the final product is the logo.
“We’re talking about a company, but it’s not just a company,” Mays adds.
“It’s a logo.”
For example, the word “Dollar” has become a recognizable logo in recent years, Mows says.
However, the same word also looks very different when you take the time to design your logo.
“There are certain things that you want to have consistent across all the different logos,” he explains.
“For example when you design the logo, you want it to look like a dollar.
You have to find the best way to communicate those values, and that’s a challenge.””
If you are a company that uses logos to communicate brand and identity, you have to think about it.
You have to find the best way to communicate those values, and that’s a challenge.”
There are different kinds of logos you can create, Mues says.
There are “generic” logos, like the word DOUBLE-BOTTOM, for a company or company logo, or “iconographic” logos like the arrow or star, for an image or logo.
The key is finding a logo and identifying it.
“That’s how you design your own logo,” he adds.
The most important thing is the overall design, Mys says.
The logo should be simple, clean, and readable.
For example, “a blue background is a good logo,” Mues suggests.
“In terms of branding and branding, it’s like a puzzle,” Mews says.
A company logo needs to communicate the company and communicate its values and message.
“You have to design it to be readable, easy to read, easy for a user to follow, easy on the eyes, and to fit the whole brand.”
For example the word BIG is easy to identify.
“Because it’s a brand, it should be easy to look up,” he notes.
“Even if it’s on a website, the logo should make it easy to find it.”
Mays says branding and logo design are not all about creating a logo.
You also have to be mindful of how your logo communicates with the rest of the world.
For instance, a company logo should reflect a company’s identity.
“Be clear about what you’re trying to communicate,” he emphasizes.
“As a brand builder, your role is to help your clients understand their brand,” Mys adds.
For this reason, branding and design is also a key component of design.
Designing logos can be challenging.
“But you have no idea how many people are going to be reading it and you don’t know how many other people are thinking about this,” he tells Next Big News.
“We’re going to have to figure it out.”